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Zwilling Rolls Out ‘Shop Local’ Initiative

As independent housewares retailers continue to experience a decline in business amid the coronavirus outbreak, Zwilling has launched its ‘Shop Local’ initiative to support its customers.

According to the company, the ‘Shop Local’ program can be accessed through and enables consumers to shop for Zwilling goods and have the commission be paid to their favorite local store. Each store will receive a unique URL to connect them to The company said it is covering all shipping expenses for orders over $59.99. If the shipping is under this price, the customer is responsible for shipping expenses, there will be no fees to the retailer.

In addition, Zwilling said it is providing an email template that stores can use or customize to launch the program. The unique URL can be embedded into any platform, including social media channels.

The brand stated that it will also continue to provide unique sales to help create promotions and messaging for the stores. The initiative is expected to launch on April 13.


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