Zwilling J.A. Henckels has acquired the Italian cookware company, Ballarini. According to Zwilling, the family-owned Ballarini has made quality metalwork in Italy for five generations, since 1889. The company added cookware to its product portfolio in 1931.
With the acquisition of Ballarini, Zwilling, which itself was founded in 1731, said it intends to expand its market share in the field of non-stick cookware, adding to its vast product assortment that includes cookware, cutlery, flatware, kitchen tools and glassware. Further, the company stated that by joining Zwilling, Ballarini can grow internationally while maintaining the quality that comes from generations of Italian craftsmanship.
“We are excited to bring Ballarini to the US market. Ballarini’s innovative technologies in ceramic and PTFE non-stick coatings are world-class, and we think the US market will respond very well to these offerings at competitive price points,” said Guido Weishaupt, CEO of Zwilling US.
Zwilling also stated that Ballarini plans to continue to utilize its manufacturing capacity in Rivarolo, Italy, from which the company produces an assortment of approximately nine million products including:
- Forged and stamped aluminum cookware
- Carbon steel cookware
- Copper / aluminum clad cookware
- Non-stick steel bakeware
- Children’s line that combines sized product, teaching elements and tools
Finally, Zwilling said that Ballarini has collaborated with MasterChef, the global TV series, on multiple cookware collections, and is used in professional and home kitchens throughout Europe. Zwilling plans to launch Ballarini in the United States in 2016 with a preview at the Chicago Housewares Show in March.