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Zojirushi Adds To Stainless Travel Mug Line

Zojirushi has expanded its stainless travel mug line with new sizes, colors and a new large capacity sports bottle. According to the company, the line of stainless mugs are engineered with vacuum insulation technology to keep beverages at the optimum hot or cold temperature for up to six hours.

Available in September, the new Zojirushi new stainless steel mug (model SM-SHE 48/60) features an ultra-lightweight design. Its flip-open lid is designed to be tight fitting and easy-to-disassemble. It also features a safety lock and features the company’s SlickSteel interior that is corrosion resistant and repels stains, according to the company. The new mug will be available in 16 oz. and 20 oz. capacities and will have a suggested retail price range of $45 to $50.

The new Zojirushi Cool Bottle’s vacuum insulated body is said to keep drinks cold for hours and features a vented spout to allow the beverage to flow out smoothly. The lid disassembles for cleaning and a lid lock helps prevent accidental leaks and spills. The Cool Bottle comes in 27 oz. and 34 oz. capacities, and will be available in October. The Cool Bottles have a suggested retail price range of $50 to $52.

Zojirushi’s current stainless mug (model SM-KHE) is equipped with a flip-open lid, which locks and is tight fitted with gaskets to prevent spills and retain temperature. It also features the company’s SlickSteel finish interior. The 16-ounce capacity mug is available now in deep cherry and emerald, with a suggested retail price of $45.



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