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Zak Designs Launches Global Fashion-Focused Subsidiary

Zak Designs has launched Design Direct Global, a subsidiary company which is said to be dedicated to incorporating the latest global fashion trends into a complete assortment of dinnerware, drinkware and serveware products.

The first collection released by DDG is called Boho, an eclectic selection of products said to feature a wide range of plates, bowls and serving trays that incorporate vibrant patterns, designs and rich textures.

“By being able to offer key retailers direct import programs and factory direct pricing, DDG can provide our customers with the kind of innovative designs, materials, and new product lines that provide the kind of upscale feel needed to transform everyday casual dining into an individualized statement of style,” said Tom Otstot, president of Zak’s newly created DDG subsidiary. “This capability represents a unique approach to addressing the needs of today’s modern shopper who is equally focused on fashion and function.”

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