Yeti has debuted the Hopper M30, a new addition to its soft cooler assortment. The company said the Hopper M30 features a new leak-resistant HydroShield magnetized closure that the company said provides ice retention and usability.
The Hopper M30 is waterproof and uses high-density fabric that resists punctures, abrasions, mildew, and UV rays for durability. It offers superior thermal performance due to its closed-cell foam insulation and is engineered with a wide opening for ease of use.
“We’re committed to providing our customers with the most innovative and highest quality gear on the market to use as they pursue their active adventures,” said Yeti president and CEO Matt Reintjes. “We know the Hopper M30 design will deliver incredible portability, durability, and ice retention, and we’re excited to officially introduce it to consumers.”
The Hopper M30 is the latest product within the Yeti soft-sided Hopper assortment. It joins the Hopper Flip 8, the Hopper Flip 12 and the Hopper Flip 18. The Hopper M30 retails for $299.99 and is available in charcoal, navy, and, for a limited time, river green.