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Wilton Rolls Out Texturra Bakeware Line

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While quality remains key in the bakeware segment, consumers are also seeking out style and substance. To satisfy this growing preference, Wilton has introduced Texturra Performance, its new line of textured bakeware, to the market.

According to Wilton, all Texturra Performance bakeware is made of durable steel construction, has a non-stick coating and features a unique texture that encourages airflow and structural rigidity. Each baking pan is dishwasher safe and has large handles for easy removal from the oven.

“Above pan type, the trend of design and color has emerged and drove bakeware category growth in 2018,” said Missy Stefanik, bakeware product manager at Wilton. “We will continue to see color and design evolve as consumer’s tastes evolve and are excited to introduce Texturra Performance as a new bakeware of choice for our customers.”

The bakeware line comes in a light blue color for a counter-worthy hue designed to complement today’s kitchens.
The Texturra Performance bakeware line will be available in a variety of open stock options. These include a 9-inch square pan, a 9-inch round pan, a loaf pan, oblong pan, 12-cup muffin pan and a 2-piece cookie sheet. They range in suggested manufacturers price from $8.99 to $19.99.

The bakeware line is set to roll out to the market to select retailers in April, with a more expansive launch planned for summer 2019.



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