As Wilton turns 90 this year, the company is rolling out a variety of do-it-yourself baking activity kits to bring an easier, solutions-driven approach to consumers who enjoy baking at home. The company said the initiative aims to help consumers experiment with techniques and show off their personalities all in one process.
The kits contain everything from baking tools to ingredients, to help consumers create an exact replica of what is shown on the box without added tools or consumables from their own kitchens.
Rolling out in this summer, the Wilton DIY-Lish kits are one-time use kits that include step-by-step instructions as well as the proper tools for the project, from cookie cutters to cupcake molds. The kits also contain exact amount of ingredients to make 12 treats.
With a suggested retail price of $14.99, the kits come in different themes such as popsicle lollipop kit, mermaid cupcake decorating kit, cute critters decorating kit and gummy cupcake decorating kit.
The company’s new Cookie Decorating Kit line, also available this summer, features a different kid-friendly theme that comes with cookie pieces as well as all of the accessories to build, decorate and display a three-dimensional edible scene. The kit themes include space exploration, circus, fantasy castle and jungle animal cookies.
Each kit carries a suggested retail price of $14.99.