Williams-Sonoma has partnered with nine celebrities and chefs for its fifth-annual campaign to benefit No Kid Hungry, a national initiative to end childhood hunger in America.
Sticking with the company’s campaign motto, “Tools For Change,” this year’s kitchen tools include a collection of limited-edition spatulas designed by cookbook author and host Ayesha Curry, chef and author Giada De Laurentiis, author and host Ina Garten, the American Girl brand, television host and producer Jimmy Kimmel, racecar driver Danica Patrick, cookbook author Chrissy Teigen, Chef Michael Voltaggio and country music superstar Trisha Yearwood. The limited-edition spatulas retail for $12.95 each.
In addition, the celebrities who have collaborated with Williams-Sonoma will also be taking part in a “spatdown” on social media using #WSNoKidHungry with the goal of selling the most spatulas. Williams-Sonoma will make a five thousand dollar donation on behalf of the winner.
The company announced that its goal for 2016 is to raise $1.5 million, which will help connect children in need to nearly 15 million meals.