Williams-Sonoma, Inc. has launched a cross-brand registry program called The One Registry Collective. It will allow gift registrants to build a registry that includes items from Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids all in one place.
“Our family of brands allows us to service our customers throughout the various stages of their life. Whether you are registering for a wedding, a baby, a housewarming or any holiday, building a gift registry with The One Registry Collective will allow customers to create the home of their dreams,” said Laura Alber, CEO of Williams-Sonoma.
When a registrant or gift giver views a registry from The One Registry Collective, all items selected by the recipient from the Williams-Sonoma, Inc. portfolio of retail brands will be shown together. The items will be grouped by brand and sorted by categories within each brand, allowing gift givers to shop for various parts of the recipients’ home, the company noted. Both new and existing registrants are able to take advantage of the new registry, the brand added. Additions to any registry can be made in-store, online, or through the mobile applications offered by the brand.