Williams-Sonoma recently launched its first home décor collaboration with luxury lifestyle brand AERIN. The retailer said the collection includes more than 120 products created with the Aerin Lauder, the brand’s founder.
The assortment includes tabletop and entertaining pieces featuring a blue and white color palette inspired by traditional Delft pottery. The collection features ceramic dinnerware and serveware, glassware, entertaining pieces and outdoor pillows.
Williams-Sonoma stated that the home décor offering focuses on Chinoiserie florals and coastal-inspired motifs, natural fibers such as raffia and linen and a muted pastel color palette with gold accents. The assortment includes pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects, artwork, chandeliers and table lamps in exclusive finishes.
In addition to products, the partnership includes exclusive online content. Included is a tour of Aerin’s Palm Beach home where the catalog shoot took place as well as videos highlighting Aerin’s inspiration and personal.
“Collaborating with Aerin Lauder was an exciting endeavor for our brand. Her impeccable sense of style and love for entertaining made her an ideal partner,” said Janet Hayes, president, Williams-Sonoma and Williams-Sonoma Home. “AERIN and Williams-Sonoma are both in touch with our customers’ needs and this collection reflects them in an exceptional way.”
To celebrate the launch, all Williams-Sonoma stores nationwide will host an “Effortless Entertaining by Aerin” event on April 20, from 7 to 8:30 p.m. At the event customers are invited to experience the collection and will have the opportunity to create floral arrangements and enjoy spring mocktails.