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Williams Sonoma Expands Aerin Home Collection

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Williams Sonoma is expanding its collaboration with luxury lifestyle brand Aerin, founded by Aerin Lauder. The new assortment will feature a collection of more than 125 products from both Williams Sonoma and Williams Sonoma Home ranging from tableware, entertaining and home décor to lighting, bedding and outdoor textiles.

The line is said to be inspired by Aerin’s love of travel, with the products featured in the collection showcasing favorite European destinations. The new Seville tableware cultivates a colorful table with botanical plates, bowls and serveware inspired by the city’s lush gardens, for example. New textiles, décor items and bedding capture the feeling of a sunny Mediterranean getaway and incorporate blue tones to reflect the sea and sky with touches of yellow, green, and sun-drenched neutrals.

“Travel is a constant source of inspiration for me personally and professionally. I love capturing the lifestyles and colors that I experience around the world and translating them into my collections,” said Lauder. “This new assortment evokes a casual yet elegant sensibility, and we hope it provides customers with the opportunity to easily mix and match the vibrant patterns and colors to create beautiful and effortless environments.”



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