As more people around the U.S. are spending time at home, many are turning to the comforts of the kitchen to keep them occupied as well as to expand their skill set.
SEMrush, a data trends provider, has been keeping track of these trends throughout the month of March, as COVID-19 concerns had people socially distancing and staying at home. From recipes that caught on via social media or others that simply provide a piece of warmth in a stressful time, consumers are ensuring their kitchens are being used on a more regular basis for experimentation and relief.
According to the site, the following are the top 20 most searched recipes online:
- Whipped coffee
- Banana bread
- Cinnamon roll
- Cinnamon bun
- Pizza dough
- Chocolate chip cookies
- Apple pie
- Pie crust
- Cacio e pepe
- Fried rice
- French toast
- Shepherd’s pie
Industry insiders that recently spoke to GOURMET INSIDER® have noticed an increase in sales of products used to make bread and complementary baked goods, like pizza crusts and dinner rolls. This has been reflected in the findings from SEMrush as well.
“Loaf pans have grown significantly with the a lot of bread aisles being empty at the grocery store. Families are now spending the majority of their time at home and baking bread instead of shopping for it,” said John Bundy, director, USA Pan, who explained that he believes the trend will stick for awhile, even when social distancing regulations are lifted.
“I do think there will be more of a demand from what we have become accustomed to in the past. I think you will see a downtrend in eating out and more families preparing meals at home when this is behind us,” he said.
Looking for a comfort breakfast? Check out this recipe for steel-cut oatmeal made in a multicooker.