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Ultra Violet Named Pantone’s 2018 Color Of The Year

Purple will reign in the coming year.

Pantone has selected Ultra Violet (Pantone 18-3838) as its Color of the Year for 2018, saying the “dramatically provocative and thoughtful purple shade communicates originality, ingenuity and visionary thinking that points us toward the future.”

“We are living in a time that requires inventiveness and imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.”

In announcing Ultra Violet as the color of the year, Pantone noted the past use of the color by musicians such as Prince, David Bowie and Jimi Hendrix as personal expressions of individuality. Enigmatic purples have long been symbolic of counterculture, unconventionality and artistic brilliance, noted Pantone.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Laurie Pressman, vp/Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.”

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