Two’s Company has announced it will be the exclusive U.S. distributor of Poet and Painter, a UK-based greeting card company.
The company said the new alliance represents Two’s Company’s recent initiative of identifying everyday high volume commodity products and then offering them to those who strive for finely designed products, an initiative that provides new revenue opportunities for independent retailers.
Artist Lucy Creed established Poet & Painter in 2015 with clever ideas and fresh original design that led to the brand becoming a top greeting card company in the UK. Cards are stocked in many of the leading high street shops, galleries, museums, and online stores as well as independent retailers across England, Ireland and Scotland.
“What attracted us immediately was the fun, fresh and whimsical designs,” said Tom Gottlieb, president of Two’s Company. “From there we quickly began to appreciate their re-order rate of over 80% with the existing client base, both large and independent retailers, which reflects the impressive consumer popularity of their cards.”