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True Brands Expands Freeze Barware Line

True Brands has expanded its Host barware and wine accessories brand with a number of new items that fall under the brand’s Freeze line. New introductions include the Ice Cream Freeze Cooling Bowl, Martini Freeze Cooling Cup and Whiskey Freeze Cooling Cup.

The ice cream, martini and whiskey Freeze products are designed to keep contents colder longer with the use of a proprietary cooling gel inside a double walled chamber.

The Ice Cream Freeze Cooling Bowl is specifically designed to maintain the cold temperature of ice cream for hours, the company said. As the gel is inside of a bowl-shaped container, the product is said to also work to keep shrimp cocktail, pasta salads, fruits, veggies and more colder longer.

The Martini-glass shaped Freeze Cooling Cups and Whiskey Freeze Cooling Cups are sold as a set of two and are said to be inspired by a resurgence of cocktail culture.



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