As consumers are looking for “authentic and immersive experiences,” Pantone has announced that its 2019 Color Of The Year takes it’s cues from that. Enter Living Coral, the hue that the Pantone Color Institute predicts will be tops throughout 2019.
Described by the color institute as an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge, Living Coral is said to provide comfort and buoyancy in a continually shifting environment.
“Color is an equalizing lens in which we experience our natural and digital realities, and this is especially true for Living Coral. With consumers craving human interaction and social connection, humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” said Leatrice Eisman, executive director, Pantone Color Institute.
The 2018 Pantone Color Of The Year was Ultra Violet.