New ThermoServ Ltd., a provider of domestically manufactured drinkware and dinnerware, has launched a new brand identity as NTL.
The new company is shifting its organizational strategy to reflect a corporate identity separate from its portfolio of product brands that include ThermoServ, Prolon, MakIt and Capitol Cups. The change also represents the evolution of the company as it continues to develop under new management. The shift means NTL will be positioned to better serve a wide range of audiences and markets with vastly different needs, the company said.
“We are very excited to rebrand as NTL and create a clear and united entity to house our portfolio of unique brands,” said Tom Neth, NTL’s president. “In many ways, we are an entirely different company today than in the past, and this shift will enable us to more clearly define and focus our organizational goals, as well as our product portfolio, pricing, marketing message and value proposition for each of the markets we serve.”
NTL will serve as the corporate entity to the following brands:
ThermoServ (Consumer tableware): Casual drinkware and dinnerware products for everyday living at home and on-the-go. Versaware, Chef’s Collection and ThermoServ Kids also fall under the ThermoServ brand.
Prolon (Commercial tableware): Commercial grade dinnerware and tabletop drinkware for food service application.
Capitol Cups (Commercial drinkware): Custom drinkware products for C-store and food service businesses.
MakIt (Kid craft products): Personalized dinnerware and drinkware keepsakes for kids of all ages.