Escalon, CA-based The Butler’s Pantry has been selected as a U.S. Global Innovator Award (gia) winner through the program sponsored by the International Housewares Association. The business, owned by Jamie Butler, started as a housewares store on wheels in 2013 and evolved into a brick-and-mortar kitchen store.
The gia program was created by IHA and The Inspired Home Show to foster innovation and excellence in home and housewares retailing throughout the world. For the second year, GOURMET INSIDER® is the U.S. sponsor representing housewares specialty retailing.
The competition is structured on a two-tier level, national and global, evaluating retailers within the following categories: overall mission statement, vision and strategy; store design and layout; visual merchandising, displays and window displays; marketing, advertising and promotions; customer service and staff training; and innovation.
As part of its honor, The Butler’s Pantry will be featured in the gia showcase in the Hall of Global Innovation in the Lakeside Center lobby throughout the duration of The Inspired Home Show, which will take place at Chicago’s McCormick Place from March 13 to March 16, 2020. There, visuals of the award-winning store design and branding ideas, exquisite visual merchandising and innovative displays will be on display. There are 30 national gia winners representing 29 countries and The Butler’s Pantry will be competing for Global gia honors.
The Butler’s Pantry, alongside several global honorees, will receive its award as part of the gia awards ceremony scheduled to be held during The Inspired Home Show.
“I find myself fortunate enough to have my passion line up with my career. My journey started small — in a linen truck — and grew beyond my expectations into a kitchen store,” said Butler.
Butler, who has experience in interior design, buying and merchandising, has created a retail outlet that seemingly echoes her personality. The brick-and-mortar store is arranged thoughtfully in a muted color palette featuring creams, bright whites, blues, greens, pinks and orange tones, with the occasional copper piece nestled into place. The character from the butcher shop, though, remains — the old, wooden floors and a track on the ceiling where the butchers used to hang and transport meat gives The Butler’s Pantry a uniqueness all its own.
“I am surrounded by so many talented retailers that to be chosen for this award is a complete honor. It is my hope that my journey will inspire others to see their small dreams and make them big,” Butler said.