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Textiles continue to help drive sales in the independent gourmet retail industry as retailers report customers are drawn to soft goods such as kitchen towels and aprons. As such, the kitchen textiles category enjoyed a 5.1% increase in 2017, bringing in $4.1 million dollars in sales.

Color, trendy graphics and whimsical sayings draw customers in and make textiles an attractive add-on sale or impulse item. In addition, with more retailers focusing on creating customized gift baskets be it for a special occasion such as a bridal shower, housewarming, community event or a raffle, retailers are reaching for textiles to help fill the baskets. Retailers report that visually appealing textiles, including everything from towels and potholders, are often requested as gift items or even as souveniers.

And while gourmet store owners reported that textiles don’t take up a large amount of space on their shop floors, they are used to enhance merchandise displays. Having a tablecloth with a bright pop of color and a bit of texture layered beneath a display of heavy cast iron cookware can help draw a customer’s attention.

In addition, those retailers that have a steady stream of customers that come in seeking out table linens, napkins and placemats will also devote a display just for their textiles. This strategy attracts a consumer to play with colors and textures that might work within their home’s décor.

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