Taylor Kitchen Refreshes Brand Identity


Taylor Kitchen, a Filament Brands sub-brand, has received a new brand logo and category refresh. The new marketing and packaging materials, as well as new products are debuting here, at the International Home + Housewares Show.

Also, in the spirit of the new Taylor Kitchen identity, Wentland explained that Taylor Kitchen has streamlined its product sub-categories. Previously, Taylor Kitchen consisted of six product lines, which have now been grouped into three.

Taylor Kitchen products will now be segmented into Taylor Home (essential, affordable classics), Taylor Market (timeless, yet innovative products for cooking enthusiasts) and Taylor Pro (the premium line for pros).

In addition, Wentland stated that the company will also showcase new grill products from its newly named Taylor Grill line. This line will follow the same branding style as the kitchen tools.

Wentland said that the company will also be moving the updated Taylor logo onto its bath, food service and other pertinent product lines.

Click here to read our previously reported coverage of Taylor Precision Products rebranding to Filament Brands.

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