Deborah Shearer, founder and CEO of marketing/merchandising firm, Table + Dine, recently launched a collection of fashion-forward disposable paper tableware.
Dubbed Table + Dine by Deborah Shearer by Altoona Designs, the line pairs Shearer’s design vision with Altoona Designs, a Newark, NJ-based manufacturer of luxury placemats and chargers.
According to Shearer, the initial launch includes four mix-and-match collections of decorative placemats, chargers, place cards and plate accents, a new idea that Shearer developed. The plate accent, she said, is a paper disk that fits in the well of a plate, that can be personalized for guests and used to elevate basic white dinnerware.
The new line launched with four collections, all of which feature a textured effect, and are made in the USA. The collections include: Take the Laguna Blue Hydrangea, which features hydrangeas, polka dots and stripes; the Elle Collection, a black and white collection of buffalo plaid, a textured Trellis print, laurel stripes and a starburst print; Red Vintage Truck, an all-over pattern of a holiday-inspired red truck and painted red stripes; and the Anais Collection, an all-over vintage floral print, a coordinating woven solid and a painted “xoxo” print designed with Valentine’s Day in mind.
“We’re looking to reach the modern party hostess, event planners and those looking to style their table with paper for easy entertaining. We’re also interested in customer’s like myself. I may not have enough placemats or chargers for a large gathering at my home or an outside venue, but I can decorate my table with chic paper and make it festive at a reasonable price,” said Shearer.
The collection is currently being rolled out to independent stores, as well as key accounts. Shearer and Altoona are also working with social media influencers and bloggers to help get the word out about the line.