Sweet Basil, located in Scottsdale, AZ, was recently featured in a profile piece by local news media outlet AZBigMedia.com. In the article, owner Martie Sullivan discussed her desire to teach people how to cook and how she made that dream into a reality.
Sullivan explained that after moving the store, which originally opened in 1993, she was able to offer more expansive cooking classes as well as stock housewares products. She noted that it was important to her that the cooking school and retail shop worked off each other for a full customer experience.
“With some recipes, you’re learning about the certain tools it takes to make the food, as well as the recipe to make it, so I think it’s important to have both. As years have gone by, we’ve increased our inventory and tried to focus on what people are most interested in, such as learning about different cooking subjects and products from the store,” she told the outlet.
She explained she now has a rotating staff of six instructors and that helping people learn to cook for themselves has been one of the most rewarding experiences for her.
“The joy that people get in learning how to cook is something you can see on their faces, it’s something that is very valuable and it lasts forever if you use the skills that you can attain here,” she said.