Retailer Sur La Table has entered into a partnership with Food Network Kitchen. According to Discovery, parent company to Food Network, the two brands will launch cooking classes that consumers can stream live on Food Network Kitchen or take in-person at Sur La Table stores.
“The combined expertise of Sur La Table’s chefs and Food Network Kitchen’s culinary talent will offer home cooks an experience like nothing else out there,” said Jason Goldberger, CEO of Sur La Table. “We are excited to welcome new customers to our classes and share our passion for cooking with Food Network Kitchen subscribers. We can’t wait to get started.”
The collaboration aims to unite two of the most trusted culinary brands to provide food lovers with an opportunity to engage more deeply with the brands they love through high-quality, creative cooking classes, according to Discovery.
“Partnering with Sur La Table is an excellent opportunity for Food Network Kitchen to reach additional at-home cooks across the country and provide them with even more expert instruction than is already provided,” said Peter Faricy, CEO, global direct-to-consumer, Discovery. “We are thrilled to offer additional culinary experts and live cooking classes, and to collaborate with Sur La Table on creative recipes consumers will love.”
Additionally, in-store and online Sur La Table customers will receive a six-month subscription to Food Network Kitchen with any purchase totaling more than $50.
Food Network Kitchen launched in October 2019. Those who subscribe to the brand have access to more than 40+ live classes a week, as well as other benefits.