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Spectrum Taps Spirko As VP/Marketing

Spectrum Diversified Designs, which is home to Tovolo, has tapped Steve Spirko as vp/marketing.

Within this newly created role, Spirko will define, develop and drive new product development, engage in public relations initiatives, develop and execute a social media strategy to build awareness and drive sales. In addition, he will create high-level digital strategies for the Spectrum and Tovolo brands.

Spirko brings over 20 years of experience having worked for the consumer brands and automotive finishes division for The Sherwin-Williams Co. in general management, sales and marketing roles. Most recently, Spirko served as vp/marketing for Winston Products, a consumer products company where he provided strategic leadership for all marketing, e-commerce sales, and demand generation programs.

“Steve brings a wealth of experience in digital leadership along with a strategic understanding of product development,” said Doug Whitner, evp/sales and marketing, Spectrum Diversified Designs. “Steve will play a critical role for our business that will help define our identity and accelerate our product development, leading to sales growth and an increased presence in the marketplace.”

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