Sophistiplate recently launched Sugar Plum Party, a new line of disposable partyware. The Sugar Plum Party line joins the company’s portfolio of brands which also includes Simply Baked, a collection of disposable party-friendly accessories for baked goods.
According to company co-founder and CEO, Daniel Seehoff, the new line is geared towards a casual, festive and fun aesthetic with comfortable opening pricepoints that range from $1.99 to $6.99. The company’s Sophistiplate collection includes more upscale, sophisticated and “single-use tabletop” settings at premium pricepoints.
“Our goal in launching Sugar Plum Party is to curate a product line that makes it easy and affordable for anyone to create what appears to be a professionally styled event that is becoming more and more popular on blogs and social media. We want to add value to our retail partners by providing a turn-key solution to making their stores a destination for this lifestyle experience,” said Seehoff.
The new Sugar Plum Party line will debut seven new partyware collections including paper tableware, eco-flatware, drinkware, bakeware, recyclable wood cutlery, cake and cupcake toppers and other festive party items. Each collection will include a curated assortment of essential party items that are designed to motivate customers to mix and match to create a fun themed party or event.
The seven collections also provide key seasonal buying opportunities, yet still allows retailers to carry the assortment beyond the particular holiday. Each of the collections have been named based on their particular theme: Boho, Citrus, Glam (for gold), Sterling (for silver), Confection, Confetti and Prime (for patriotic).