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SodaStream Teams With Snoop Dogg On Holiday Campaign

SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop star Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.

The story looks at family holidays and replacing big plans by staying home and enjoying small but meaningful things, in the holiday spirit. As always, SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping the planet.

The campaign carries the messages in SodaStream’s classic light-hearted fashion, leveraging Snoop Dogg to focus on the “small things” such as baking gingerbread cookies with family. Another scene features Snoop’s entire family sitting at the holiday dinner table struggling to stay off screens and all portraying Snoop’s face from the children to the dog.

“At SodaStream we always encourage people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what’s important,” said Karin Schifter Maor, SodaStream global CMO. “SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.”

See SodaStream’s commercial here:

 



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