SodaStream has named Matt Kahn as the new chief marketing officer at SodaStream USA.
The brand decided to hire its first-ever U.S. CMO in continued efforts to fulfill its potential, penetrate the households of non-users and increase usage among current customers. SodaStream is known for its focus on sustainability, and Kahn is tasked with helping to share the brand’s mission and transform the way both consumers and corporations think about sustainability.
Kahn brings 25 years of diverse experience to his new role at SodaStream. In leadership roles at Glacéau, he transformed Vitaminwater and Smartwater into lifestyle brands. His role directly contributed to Glacéau’s sale to The Coca-Cola Company for $4.2 billion. He also served as vp/marketing at Heineken, where he managed a portfolio of five brands including Dos Equis.
“As SodaStream continues to aggressively pursue the opportunity for growth in the USA, Matt’s introduction to our organization will help realize our potential,” said Bryan Welsh, general manager of SodaStream USA. “Matt has a proven track record of high-profile successes and iconic campaigns, and with him on board, our potential in the sparkling water market is endless.”