SodaStream is launching its “Proud to be Green” Earth Day challenge as part of what company officials said is its on-going effort to reduce the use of single-use plastics.
As the company and the nation commemorate Earth Day, SodaStream said it is committed to helping the more than 70 cities and towns across the U.S. such as Green Bay and Greenwich to live up to their “Green” names, beginning with public buildings in their communities.
SodaStream is challenging these local “Green” municipalities to reduce single-use plastic. In addition, SodaStream will offer any “Green” town buildings SodaStream machines.
“We want to celebrate those Americans who are proactively helping the planet, and assist those who want to join the cause with our ‘Proud to be Green’ Earth Day Challenge,” said Bryan Welsh, general manager, SodaStream USA.
Municipalities can show their commitment to the cause by posting an Earth Day badge on their website or social media channels.
To celebrate all “Green” residents, SodaStream is also offering local residents in all “Green” towns an exclusive 50% off discount for a special 48-hour-long promotion starting on Earth Day, April 22, only at SodaStream.com.
According to the company, one SodaStream bottle can help the average family reduce more than 3,700 bottles and cans from the planet.