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Rosenthal, Sambonet, Paderno Open Factory Store In Brooklyn

Housewares brands Rosenthal, Sambonet and Paderno, which have been distributed through Sambonet Paderno Industrie S.P.A. since 2009, have opened Cucina & Tavola, the company’s first U.S. store in the Williamsburg neighborhood of Brooklyn, N.Y. The three brands celebrated the store’s official grand opening on Jan. 22.

The store, located at 235 Grand St., sells Sambonet‘s Italian made flatware, Paderno’s Italian made cookware and gadgets, and Rosenthal’s German made dinnerware at discounted prices. Most items are 25 percent off, including saucepans, dinnerware and a vast array of utensils and gadgets for cooking and serving. An area in the front of the store sells a selection of items at an 80 percent discount, like espresso cups for $1.

“I felt that Williamsburg was the most up-and-coming neighborhood in New York, so that’s where I wanted the store,” Bill Volpi, a salesman for Rosenthal and the store manager, said.

Designed by Hellow Studio Design, the 1,600-square-foot store was designed to host small events and cooking demonstrations with local chefs. The look and feel of the store was intended to be industrial and is accented with anodized aluminum shelves, wooden tables and cement floors. Quotes in Italian decorate the walls.

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