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Robinson Home Preps Craft Kitchen, Studio Cuisine Lines

Robinson Home Products recently debuted the Craft Kitchen and Studio Cuisine brands of kitchenware, two new organic brands.

Craft Kitchen, stated the company, is focused on providing to consumers basic kitchen tools that have a retro, industrial-chic look and feel. The assortment includes approximately 54 SKUs that will include a variety of high quality tactile kitchen tools and gadgets, dinnerware, flatware and cookware.

Some of the new kitchen tools include spatulas, turners, pizza cutters, cutting boards, can openers, whisks and several other basic tools. The majority of the line is made of stainless steel with riveted black handles, while some of the designs, like the spatulas, have acacia wood handles with silicone heads.

The company has developed packaging to continue the industrial chic/retro look and feel of the products and also plans to roll out content via social media and its e-commerce platform for its customers and consumers alike. The line has a suggested retail price of $2.99 to $19.99.

Studio Cuisine is an inclusive line of kitchen tools and gadgets that features an innovative technology to give the pieces a unique design. The line’s debut collection features wood grain-like handles that replicate the look of traditional hardwood. Robinson Home said it developed the program to roll fashion into a more specialty focused collection of kitchen tools and gadgets.

“We see Studio Cuisine as being an impulse-driven, eye-catching line of kitchenware. Our goal is to have Studio Cuisine have a feel of personalization for the end consumer, giving them tools that match their personal style. We also see this as a custom program potential for retailers down the road,” said John White, business director, Robinson Home Products.

The company will initially roll out approximately 32 SKUs in the wood grain-like design on silicone. All of the kitchen tools have nylon heads. The suggested retail price range is $3.99 to $9.99.

 



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