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Robinson Home Expands Oneida Dinnerware

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Robinson Home Products launched new Oneida flatware and dinnerware inspired by current home trends. The company saw an opportunity for continued growth within its core assortment, and developed textured geometric patterns that fit within a casual, clean, transitional aesthetic within the market, according to Melissa Gross, business director, tabletop, Robinson Home Products.

“These new patterns add to our target market demographic because they work within the transitional and contemporary product aesthetic, an area we feel is very saleable and growing in the market place,” she noted.

For flatware, the company launched three new collections, Pettine, Prisna and Williamson. In addition, the company launched the Saylor dinnerware collection alongside a new coordinating Saylor flatware collection. The company’s new Saylor collection, Gross said, was inspired by one specific home trend: nautical living.

“We made a porcelain white, embossed dinnerware set with subtle rope detailing on the dinnerware and flatware that evokes a casual elegance that can be used year-round, not just for a vacation home,” she noted.

The Saylor dinnerware collection is available in a 16-piece piece set, and includes dinner plate, salad plate, bowl and mug. It carries a suggested retail price of $49.99. The coordinating Saylor flatware collection is available in a 20-piece set, and carries a suggested retail price of $39.99.

The Pettine flatware features a repeating scalloped edging and a mirror finish. It is composed of 18/0 stainless steel, and available in a 45-piece set. It carries a suggested retail price of $79.99.

The Prisna flatware features a modern and multi-faceted pattern topped with a shining mirror finish. It is composed of 18/0 stainless steel, and available in a 45-piece set. It carries a suggested retail price of $89.99.

The Williamson flatware features a classic mirrored finish with a bead blast handle. It is composed of 18/0 stainless steel, and available in a 45-piece set. It carries a suggested retail price of $89.99.

“These new tabletop products will allow us to increase our presence at our current retail customers, and hopefully add some new ones to the mix. Creating a lifestyle tabletop collection versus individual flatware patterns should enhance merchandising options for some retailers,” Gross said.


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