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Robinson Home Launches New Squish Products, Merchandising

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Robinson Home Products has introduced new kitchen tools and new merchandising solutions for retailers.

The new Squish meat chopper is a hand-held chopper designed to chop ground meat and soft vegetables. It features four blades with a curved bottom that allows for a rocking motion to make chopping easy, said the company. It has a suggested retail price of $3.99.

Squish has also added a two piece baster / brush set to its line. It was developed with a strong, clear Tritan basting tube with measure marks to aid the cook, said the company. It features a silicone bulb, integrated stand for stability and no-leak valve. The baster set has a suggested retail price of $7.99.

The new Squish non-collapsing multi-color measuring cup and spoon set features soft grip handles that snap together for easy storage. The cups have a suggested retail price of $5.99 and the spoons retail for $3.99.

As for the new counter-top displays, the company said the new merchandising solutions are designed to position the products front-facing to the consumer. The positioning highlights the products’ features and benefits, suggested the company.

The new counter top items include: an in-sink collapsible colander; berry size colander; two quart and four quart colanders; and, an eight piece measuring set. The new counter-top merchandising solutions come ‘ready-to-go’ with no assembly required for the retailer.



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