CraftKitchen is designed to specifically engage the Millennial “foodie,” and the addition of flatware and dinnerware was a natural extension to the brand’s original launch of kitchen tools, gadgets, cutlery and cookware items, the company said.
The new dinnerware line includes multi-purposes pieces, is made of porcelain and has a classic rim treatment. The core pieces are available in sets of four, including salad, dinner and appetizer plates in prices ranging from $14.99 to $29.99. The line also includes a range of bowls, including dinner, individual, side and dip bowls ranging in price from $6.99 to $29.99. It also includes a mug for $19.99.
The flatware is available in selections for boxed sets, carded box sets and open stock. The 45-piece boxed sets are available in four styles: Jovana, Arlo, Satin Arlo and Weslyn. Each set is crafted in a 4.0 gauge, made of 18/0 material and has a suggested retail of $99.99. The six-piece carded box set is available in the Classic pattern with two finishes, mirror or satin. Each is 4.0 gauge. The open stock options come in the Classic pattern in the mirror or satin finish in 4.0 gauge.
“Craft Kitchen was designed with discerning consumers in mind that want to bring the trending craft food and craft beverage restaurant experience home for their personal entertaining,” said Barbara Alonge, business director, tabletop, Robinson Home Products. “We realize that consumers want stylish and modern products that have roots in tradition. With that focus always in mind, we have incorporated elements in our new flatware and dinnerware lines that are trendy and new, yet familiar and timeless.”
In addition to the launch of flatware and dinnerware, CraftKitchen will also debut an accompanying website in the coming weeks that guides consumers through the CraftKitchen experience.