JuniperWeb, an e-commerce website development tool powered by IMC_di, International Market Center’s digital innovations division, has launched www.bethanylowe.com as its first proprietary B2B site for the gift and home sector.
Bethany Lowe Designs produces artisan-made and vintage-inspired holiday décor. The new site enables wholesale purchasing of the company’s 1,700 SKUs, with another 400 items scheduled for onboarding to the site before the IMC winter markets in Atlanta and Las Vegas. The new B2B site gives Bethany Lowe the ability to publish product images and data directly to Atlanta Market and Las Vegas market websites, enhancing discoverability as buyers are planning for trade shows.
“Buying patterns have been slowly trending online over the last few years, but as COVID reduced our ability for in-person sales, our B2B website quickly became a crucial sales and marketing tool. With our new website, everything you love about Bethany Lowe Designs is just a click away,” said Erin Glennon, CEO of Bethany Lowe Designs.
Glennon described the website as a “seamless platform” for her business,” IMC noted, and she pointed out, “Our website is now integrated with our CRM, inventory management and ERP system, so it’s all tied together and communicating.”
Launched in August, JuniperWeb builds proprietary e-commerce websites for wholesale vendors and sales representatives to support online product sales through an individually-branded B2B website. IMC characterizes JuniperWeb as a cost-effective and easy to maintain means of integrating with the full suite of Juniper digital solutions, including the JuniperMarket B2B digital marketplace, JuniperWeb e-commerce websites, JuniperData share anywhere data hub, JuniperSales sales applications and JuniperCRM inside sales tools and CRM applications.