With the pandemic cancelling the in-person market, NY Now will launch a digital market platform this fall. The NY Now Digital Market will open on October 3, 2020, with five “live” show days.
According to show organizers, the digital market will unite NY Now’s community of retailers, brands and makers for live events, experiences, connection, reactivation, and holiday buying. It will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business.
Retailers can expect enhanced search capabilities across product categories, communities, and trends; best-in-class digital functionality including video calls, appointment setting; and a machine learning layer that curates personalized brand recommendations specific to their buying needs.
“The digital market will be available on both desktop and mobile app and will provide the tools our community needs to connect year-round— live video, chat, simple appointment booking, and dynamic AI-powered search, so our exhibitors’ products are served up to the most relevant buyers,” said Tim Hart, svp/retail group, Emerald.
In addition, Emerald announced that NY Now Winter 2021 will be a hybrid in-person and digital event. The Digital Market Live Show days will take place from Thursday, February 4 to Friday, February 12, 2021. And the in-person event at the Javits Center is scheduled for Sunday, February 7 to Wednesday, February 10, 2021.