NY Now Readies Winter Market

The winter session of NY Now will take place on February 1 to February 5, 2020 at the Jacob K Javits Center in New York City.

Organizers stated that at that time, NY NOW will also be taking the next step in its Retail Renaissance movement by transforming the winter 2020 Market into an immersive, experiential environment focused on fueling discovery, igniting the imagination and embracing the retailer journey.

“In 2020 we are embracing the retail renaissance, this sweeping change that is transforming the retail environment,” said Kevin O’Keefe, evp, Emerald Expositions. “Through Transcend we brought retailers beautiful on-floor examples of inspirational presentations created by the nation’s top designers. We introduced Transcend Talks where retailers could learn how to create the best in store discovery experiences for their buyers, how to leverage on-line and social media, and build customer loyalty.”

“NY NOW is excited to continue this journey with our retailers,” continued Kevin O’Keefe, EVP, Emerald Expositions. “We are refining the discovery and educational experience with Transcend and introducing new exhibition features that will showcase new, unique and innovative products to our retailers, which in turn will deliver a rewarding discovery experience to their customers.”

Expanded educational programming and workshops will feature industry visionaries by harnessing their expertise to expand the content and educational programming that evokes inspiration and creates opportunity for retailers and exhibitors to connect, discover and grow their businesses without leaving the show floor.

The NY Now Handmade pavilion will be open February 1 to February 4, while the Home and Lifestyle section will be open February 2  to  February 5. In addition, attendees are invited to also attend the National Stationery Show (NSS) and SURTEX Show, also being held at the Javits Center, on February 2 to February 5.