NY NOW, which is set to take place in New York from August 10 to August 14, has unveiled its market schedule, and announced 30-plus new features and events to experience.
“This summer, we’re taking inspirational experience to an entirely new level,” said Kevin O’Keefe, EVP, Emerald Expositions. “Everybody will feel the difference from the moment they enter the Javits Center and just keep feeling the excitement throughout the market.”
For the first time, the NY NOW summer market will be hosting a silent auction as part of an initiative to help raise awareness and funds for breast cancer research. Proceeds benefit Mission in Pink, supporting breast cancer research in honor of founder and renowned interior designer Iris Dankner.
The Epicurean Kitchen, a new live demonstration stage right on the show floor, will feature expert chefs daily including Lidia Bastianich on Tuesday, August 13 at 2:30 p.m.
New categories are being introduced, expanding product sourcing across the show; CBDNOW – featuring the best emerging and established brands with CBD products; chicNOW – the newest emerging brands in Personal Accessories; Distinctive Living – products, décor and furnishings with extraordinary visual appeal displayed in unique settings; First Taste, highlighted fun emerging brands in gourmet packaged goods; and The Gallery at NY NOW, presenting contemporary, unique and inspiring wall art for the home displayed in a gallery setting.
Transcend Talks will also continue with a brand new lineup of topics and exciting speakers and panelists, including Bob Phibbs, the Retail Doctor; Iris Dankner, interior designer and founder of the Holiday House; Michael Aram, designer; and Stacy Garcia, Robin Kramer of Flourish & Thrive Academy.
There will also be several parties set to take place during the show. The Handmade opening party will take place on Saturday, August 10 from 6 p.m. to 7:30 p.m in the Crystal Palace lobby; on Sunday, August 11 from 4 p.m. to 6 p.m., Home will celebrate in the Holiday House on level 3 booth 2446, and the Lifestyle Collection will host a themed block party throughout level 1 from 4 p.m. 6 p.m. with carnival-themed snacks, beverages, entertainment and chances to win a prize.