Dallas Market Center Rebrands 2020 Summer Market

The Dallas Market Center will be rebranding its summer edition of the Dallas Total Home & Gift Market beginning next year. With the addition of the Apparel & Accessories Market to the gift market, Lightovation and KidsWorld, the market will be called the Total Lifestyle Market.

“Retail is undergoing dramatic changes, and we are advancing the market experience in order to help our customers succeed through access to more new products, unique items, and trend intelligence,” said Cindy Morris, president and CEO of Dallas Market Center. “By combining events into a Total Lifestyle Market we are creating a must-visit destination and an energetic show that will be greater than the sum of its parts.”

The Total Lifestyle Market is designed to be an annual summer-only event, and is intended to showcase both established and emerging brands.