GoodCook Expands Influencer Partnerships

Bradshaw Home has partnered with three new social media influencers for its upcoming GoodCook online marketing programs. The new partnerships are with Alice Choi of Hip Foodie Mom, Chef Billy Parisi, and Elizabeth Van Lierde of The College Housewife.

According to the company, the three social media influencers have a combined reach of over nine million. During the one-year partnership, each influencer will use GoodCook products to create original video and social media content, which will be leveraged on each of their social platforms, in addition to GoodCook’s social media channels.

“GoodCook appeals to home cooks of all ages, backgrounds, and lifestyles,” said Julie Lawson, brand director, Bradshaw Home. “With that in mind, we’ve selected three totally different influencers who are maintaining meaningful engagement with their own unique group of followers. Alice is a mom with two kids and is focused on healthy, seasonal family meals. Billy is a classically trained chef who inspires home cooks to make elegant, yet simple meals. And Elizabeth appeals to millennials outfitting their first home, hosting friends, and keeping up on wholesome yet stylish trends.”