The Dallas Market Center has unveiled a new branding campaign, debuting a new logo and magazine as part of the initiative. Both elements are part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying, according to the market.
The new logo, with a distinct pattern of five visual elements in specific colors, signifies the creativity, unity and diversity of the industries at Dallas Market Center in a contemporary and powerful way, the company said. The logo, developed in partnership with global agency studio’farrell, will be implemented across all branded materials immediately.
“We have been uniting ideas, people, and products for decades but starting today we are shaping a new future together,” said Cindy Morris, president and CEO, Dallas Market Center. “The logo is a sign that we are taking bold steps to inspire and empower business success with new tools, a new mindset, and renewed purpose.”
The Dallas Market Center will also unveil Spark, its new magazine. Across the pages of the new publication, the market center said it would showcase practical business advice and inspiring trends, featured alongside real stories of artists and entrepreneurs. The magazine will be delivered to 50,000 businesses and online in mid-December.