LOOK: A Store Tour Of Sign Of The Bear Kitchenware & Tableware

Delighting the customer with product mix and unique merchandising displays are just one of the things that Laura and Stephen Havlek, owners of Sonoma, CA-based Sign Of The Bear Kitchenware & Tableware, do well, but they are key to the success of the business, the duo said.

“We exist to delight our customers,” explained Laura Havlek.

Added Stephen Havek, “We try to think of our store as an experience because that’s what people come in here for,” he said.

GOURMET INSIDER® spent the day at the store during the 2017 All-Star photo and video shoot. See what we saw while visiting Sign Of The Bear.