KitchenAid will return as the exclusive appliance sponsor of the 32nd annual Food & Wine Classic in Aspen taking place June 20-22. The culinary event offers attendees culinary experiences with accomplished winemakers, celebrity chefs and culinary luminaries.
“The Classic is always a highly anticipated one on our event roster,” said Beth Robinson, senior brand experience manager for KitchenAid. “It’s a great opportunity for our brand to connect with an audience that enthusiastically embraces all things culinary.”
The brand’s most recent culinary festival sponsorships have included the Austin Food & Wine Festival (April 25-27) and the Food Network South Beach Wine & Food Festival (February 20-24). Following Aspen, the brand will sponsor and provide demonstration kitchens for the Food Network New York City Wine & Food Festival (October 16-19).
In addition to four fully-equipped KitchenAid demonstration kitchens, the brand will feature an extensive product display in the Grand Tasting Tent with specialists on hand to answer questions about its latest small and large appliances.
New introductions to the KitchenAid small appliance collection on display this year will include a new coffee maker that mimics the pour over method to extract flavor; a maximum extraction juicer with a stainless steel cutting blade that pre-slices ingredients before they enter the juicer that is available as a stand mixer attachment or a stand-alone model; and new stand mixer colors including Sea Glass and Bordeaux.
KitchenAid is also partnering with Food & Wine to create and share culinary content to a broader audience beyond the approximately 5,000 foodies and cooks expected to attend. Food & Wine and KitchenAid will produce a series of 10 video segments derived from 10 of the event’s chef demonstrations. The segments will be posted on FoodandWine.com beginning in August and shared by KitchenAid via such social media channels as Facebook and YouTube.