Green Mountain Coffee Roasters, Inc. has announced the expansion of its Keurig Single-Serve Brewers with the addition of the Keurig Vue, a new platform designed to brew stronger, bigger and hotter beverages. The new Vue brewer, paired with new Vue packs, adds customizable features to the Keurig K-Cup system so consumers have control over the strength, size and temperature of their beverages.
“Developed jointly by GMCR’s brewer, coffee, packaging and manufacturing experts, the introduction of the Keurig Vue brewer is a significant milestone in the evolution of our company and required exemplary coordination and synergy across the organization. That teamwork, coupled with our continued focus on scale and technology innovation, gives me the confidence we can continue to build a great company and maintain a competitive advantage over the longer term,” Larry Blanford, president and CEO of Green Mountain Coffee Roasters (GMCR), said.
The Vue brewer features custom brew technology, which adjusts water pressure, timing and airflow so consumers can brew to better suit their taste preference. Consumers can also brew a larger travel mug with new Vue packs specially formulated to brew a bigger cup up to 18 ounces. In addition, Vue offers a brewing temperature range between 187