Primula, a brand of Epoca International, has launched its newly redesigned e-commerce website. The revamped website creates an experience that merges consumers with original content that will help connect them to the Primula products that best suit them, said the company.
“We have combined state-of-the-art features with a sleek and sophisticated design that helps unify our consumers’ lifestyles with their gourmet beverage experiences,” said Joshua Melzer, vp/marketing and communications, Epoca International. “Connecting our consumers to products that fit their lifestyle, as well as our new recipe section and brewing guides will inspire experimentation and new ways to prepare gourmet beverages in the comforts of their own homes.”
Highlights of the new website include an improved, uncluttered design and user experience. The website also features recipes and brewing guides to help inspire new ways to prepare gourmet beverages at home, explained the company.
One of the highlights of the new website is the Primula Personalizer, which the company said is away to find products that match specific personality types and lifestyles.
There is also a curated craft brew product selection and a new Point of Brew blog. The blog is designed to assist consumers in taking their product experience to the next level or finding tricks to make the best gourmet beverages.
To celebrate the website launch, through the month of October, Primula is offering customers 20% off all orders.