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Precious Moments To Debut Brand Extensions

Precious Moments, Inc. will debut its holiday 2019 lineup at the upcoming Atlanta International Gift + Home Furnishings Market, to be held at AmericasMart January 8 to 15.

According to the company, the new collections feature more purposeful and functional products specifically designed to appeal to millennial consumers, in addition to the classic figural-based items that are favorites of the brand’s core customers and collectors.

The company said that the Precious Moments’ 2019 holiday line is comprised of three collections that include both traditional figural products and all-new, non-figural entertaining/décor and gift items. The collections include Cozy Moments, Merry Moments and Peaceful Moments.

“We have been working over the past three years to evolve this time-honored brand in a way that maintains the essence of what has made Precious Moments the world’s most recognized inspirational brand but also extends its appeal to customers who are looking for meaningful gifts and décor beyond collectible figurines,” said Steve Kosmalski, CEO, Precious Moments, Inc.

The Cozy Moments collection was inspired by farmhouse winter décor and embraces the housewarming trend, with an emphasis on casual, rustic décor with a modern sensibility and vintage finishes. Featured products include hand-painted, annual bisque ornaments, cozy home mug and plate sets, a ceramic mason centerpiece set and wooden serving trays, which can double as wall décor.

The company’s new Merry Moments collection is described as an eclectic and whimsical mix of patterns, icons and colors featuring a folksy take on Santa and snowmen. Featured products include whimsical hand-painted bisque ornaments and figurines, a pedestal dessert plate, holiday mugs, a snowman cookie jar, and a ceramic milk jar and cookie plate for Santa.

Peaceful Moments features pieces designed in rose gold and other metallics with brushed and shiny finishes mixing with soft watercolors to evoke a velvety-soft femininity with a modern edge, said the company. Featured products include angel ornaments, snow globes, ceramic coffee mugs with coordinating dessert plates, table runners, and a Sharing Jar designed to keep the giving spirit of the season alive all year long.

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