The Precious Moments merchandise licensing program continues to expand with the announcement of three new licensees, including Everyday Kids, Springs Creative Products and Rauch Industries. Products from these newly added licensees will roll into retail throughout 2020, the company said.
“We are always looking for the right ways and the right partners to strategically expand the range of Precious Moments merchandise available to our fans,” said Elisa McDermott, vp/sales and licensing for the company. “Each of these licensees is a leader within its respective industry and their products will simultaneously complement and build upon the successes of our other Precious Moments licensees.”
Everyday Kids has secured the license for crib bedding, toddler bedding, and nap mats. The nursery bedding line will include a 4-piece crib bedding set (quilt, crib sheets, dust ruffle, and diaper stacker), along with coordinating decorative items, such as window valance, musical mobile, and bumper pads set. It will have a suggested retail price of $39.99.
Rauch Industries was granted the license to create glass holiday ornaments. The products will be available in early August 2020.
Springs Creative Products Group has secured the licensing agreement to produce fabric featuring Precious Moments artwork by the bolt, yard, and package.