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Precious Moments Expands Offerings, Licensees

Precious Moments is expanding into the juvenile products category, the company recently announced, with key new licensing partners and all-new product lines designed to appeal to today’s expectant and new parents.

“The juvenile products industry is a natural fit for the inspirational messages and time-honored brand ethos that is Precious Moments,” states John Lanman, CEO, Precious Moments family of companies. “When the brand was in its infancy, we saw the strong affinity new and expectant parents had for Precious Moments, but so much has changed since the 1980s. We have re-envisioned what Precious Moments can be for today’s Millennial customer and we are so excited to see it being embraced by new licensing partners, retailers and consumers alike.”

The company has added Delta Children, Sara Kety Enterprises LLC, Rose Textiles, Phoenix International Publications, Inc., Crib Side Manners, Inc., and Innovent, Inc. to its roster of licensees.

Additionally, the company said that it has developed a range of on-trend nursery décor and toddler feeding products. Products from the new licensing partners should start to roll into the market by late 2019/early 2020 and cover a wide range of categories including diapers and wipes, sound books, scrapbooks and board books, infant/toddler accessories, novelty apparel, and baby/children’s furniture.

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