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Precious Moments Adds New Licensees

Precious Moments is adding two new licensees to the more than 50 licensees worldwide, the company announced. The additions include John Barton Company, which has been granted rights to utilize Precious Moments art and branding for jewelry and select consumer glass products; and The Northwest Company, which will produce and market branded throws, blankets, pillows, beach/bath towels and slumber bags.

“This has been a monumental year for our licensing program in terms of attracting new licensees and bolstering existing ones with new and refreshed artwork, as well as bringing new energy and focus to our brand,” said Elisa McDermott, vp/sales and licensing for the company.

Spotlight Licensing is the company’s U.S. licensing agent.

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