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Planetary Design Debuts French Press For The Home

Planetary Design has introduced a new French press coffee, dubbed the Flask by ethoz.

The company said the Flask produces 17 fluid ounces of coffee and makes cleanup easy with a removable inner brewing chamber. Building on Planetary Design’s 15-year track record of producing French presses for outdoor enthusiasts, the new Flask by ethoz is the company’s first French press specifically for home and office use.

It will be available for purchase December 10 and will have a suggested retail price of $100. Matching glass tumblers and a tea brewer will also be available soon under Planetary Design’s new ethoz brand.

“We’re excited to make our first foray into French presses for the home and office market,” said Jess Nepstad, CEO of Planetary Design. “We have a lot of experience over the past 15 years developing high-quality coffee gear for outdoor adventures, and now we’ve put that knowledge to use to introduce a French press for the indoors. The Flask by ethoz delivers a very clean brew, makes cleanup easy and looks great in the process, with a rugged yet stylish design that’s emblematic of its modern-day Montana origins.”

The angular Flask carafe is made of glass with a leather band around its neck for grip and aesthetic appeal, said the company. Its inner chamber allows for full-immersion brewing and easy cleanup. The Flask can also be used to make loose leaf tea or cold brew coffee.

 



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