Peugeot is entering into new product categories including cutlery, cutting boards, glassware and gourmet spices. In addition, the company has given its logo a refresh to underscore its evolution as a company.
“With great pride in our heritage, Peugeot has made its mark in history and in the public imagination. The brand embodies the commitment of our family to the values of expertise, innovation and style. With our gaze fixed firmly on the road ahead – the future – Peugeot is accelerating its development to offer the very best in kitchen and dining products, for chefs, families and lovers of great food,” said Jean-Philippe Peugeot, chairman of EPF, under which PSP North America LLC operates.
According to the company, the Peugeot lion is now depicted with a more youthful and modern look. With its clean, contemporary, open lines, the logo now incorporates the word “France.” This speaks to the brand’s French culinary traditions and standards.
A button depicting the iconic Peugeot lion will adorn all Peugeot kitchenware and tabletop products. All of the new introductions will make their debut at the upcoming International Home & Housewares Show.